Privacy Policy

1. Introduction

The Dentique is committed to protecting the privacy and confidentiality of personal and health information of patients, website visitors, and other individuals who interact with us through our website (the “Website”), in-person services, or related communications.

This Privacy Policy explains what information we collect, how we use and protect it, with whom it may be shared, and the rights available to you under applicable Indian law, including the Digital Personal Data Protection Act, 2023 (“DPDP Act”), the Information Technology Act, 2000, and the rules made thereunder.

By using our Website or availing our services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

2.1 Personal Information

Name, age, gender, date of birth, and contact details (phone number, email address, postal address)
Identity and government-issued identification details (e.g., Aadhaar, PAN), where required for registration or billing
Emergency contact information
Insurance and billing/payment information

2.2 Health and Medical Information (Sensitive Personal Data)

Medical history, symptoms, diagnoses, treatment records, and prescriptions
Laboratory, radiology, and other diagnostic test results
Appointment details, doctor consultation notes, and discharge summaries
Information submitted through online appointment booking or contact forms
Information provided if you register for or use an online patient portal, including login credentials

2.3 Information Collected Automatically

IP address, browser type, device information, and operating system
Pages visited, time spent on the Website, referring website, and click patterns
Cookies and similar tracking technologies (see Section 6 below)

2.4 Information from Other Sources

Information shared by referring physicians, diagnostic labs, or other healthcare providers involved in your care
Information from insurance providers or third-party administrators for claims processing

3. How We Use Your Information

We use the information we collect for the following purposes:

To provide medical consultation, diagnosis, treatment, and continuity of care
To schedule, confirm, and manage appointments
To process billing, insurance claims, and payments
To communicate with you regarding appointments, reports, and follow-up care
To maintain medical records as required under applicable healthcare regulations
To improve our Website, services, and patient experience
To comply with legal, regulatory, and statutory obligations
To respond to inquiries submitted through our contact or feedback forms
For internal research, quality improvement, and administrative purposes (in anonymized or de-identified form, where possible)

4. Legal Basis for Processing

Under the DPDP Act, we process your personal data based on one or more of the following grounds:

Your explicit consent, given freely and after being informed of the purpose of processing
Performance of medical services and contractual obligations towards you
Compliance with legal obligations, including medical record-keeping requirements
Medical emergencies, where processing is necessary to protect your life or health, or that of another individual
Other legitimate uses permitted under the DPDP Act, such as for employment-related processing or to respond to a medical emergency

5. Sharing and Disclosure of Information

We do not sell or rent your personal information. We may share your information only in the following circumstances:

With doctors, nurses, and other healthcare professionals directly involved in your treatment
With diagnostic laboratories, pharmacies, and other healthcare providers for treatment-related purposes
With insurance companies or third-party administrators, for processing claims, with your consent
With government or regulatory authorities, where required by law, court order, or public health reporting obligations
With our authorized administrative staff, IT service providers, and data processors, who are bound by confidentiality obligations
With your family members or attendants, where reasonably necessary and consistent with accepted medical practice, unless you have instructed otherwise

Any third party engaged by us to process personal data on our behalf is contractually obligated to maintain confidentiality and implement appropriate security safeguards.

6. Cookies and Tracking Technologies

Our Website may use cookies, web beacons, and similar technologies to enhance user experience, remember preferences, and analyze website traffic. These may include:

Essential cookies, necessary for the Website to function correctly
Analytics cookies, used to understand how visitors interact with the Website
Functional cookies, used to remember choices you make on the Website

You can control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of the Website.

7. Data Security

We implement reasonable technical, administrative, and physical security measures to protect your personal and medical information against unauthorized access, alteration, disclosure, or destruction. These measures include restricted access to medical records, secure storage systems, and staff confidentiality obligations.

However, no method of electronic transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain personal and medical information for as long as necessary to provide healthcare services, fulfil the purposes outlined in this Policy, and comply with applicable legal, regulatory, and medical record-keeping requirements. Medical records are generally retained in accordance with guidelines issued by relevant medical councils and health authorities.

9. Your Rights

Subject to applicable law, including the DPDP Act, you have the following rights regarding your personal data:

The right to access information about your personal data being processed by us
The right to request correction or updating of inaccurate or incomplete personal data
The right to request erasure of personal data that is no longer necessary for the purpose it was collected, subject to legal record-keeping requirements
The right to withdraw consent at any time, where processing is based on consent (this will not affect the lawfulness of processing carried out before withdrawal, and may affect our ability to provide certain services)
The right to nominate another individual to exercise these rights on your behalf in the event of death or incapacity
The right to grievance redressal, as described in Section 11 below

To exercise any of these rights, please contact us using the details provided in Section 12.

10. Children’s Information

Where we process personal data of minors (individuals below 18 years of age), such as for pediatric care, we obtain verifiable consent from a parent or legal guardian, as required under the DPDP Act.

11. Grievance Redressal

If you have any concerns, questions, or complaints regarding the handling of your personal data, you may contact our Grievance Officer using the details below. We will endeavor to address your grievance within the timelines prescribed under applicable law.

12. Contact Us

For any questions, requests, or grievances related to this Privacy Policy or the handling of your personal information, please contact:

The Dentique

Grievance Officer / Data Protection Contact

Address: 2nd Floor, Office Block, 6/1A, Middleton Street, Kolkata, West Bengal 700071

mailto:contactus@thedentique.in

Phone:+91 98-3681-3681

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The updated version will be posted on our Website with a revised “Last Updated” date. We encourage you to review this Policy periodically.

14. Consent

By using our Website, submitting forms, or availing our healthcare services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.